Collective Theory crafts innovative experiences and original stories across apps, VR games, and film—pushing the boundaries of technology and imagination.
Founded in 2012, Collective Theory was built on the belief that bold ideas deserve world-class execution. What started as a small, curious team has grown into a company known for turning imagination into impact—whether we’re rethinking how people play, interact, learn, or experience the world.
We blend creativity, technology, and a healthy disregard for “how it’s always been done.” From reinventing physical products to designing immersive digital experiences, we push boundaries by asking better questions—and building better answers.
We believe in play with purpose, innovation grounded in utility, and a team culture where every voice is heard and every hand builds. We’re proudly collaborative, obsessively detail-driven, and always in beta—because good ideas evolve, and great ones evolve together.
Our Values
Invent Together.
Ideas get sharper when we sharpen them as a team. We build better when we challenge, riff, and evolve our thinking collectively. No lone geniuses here—just a team of smart people making each other smarter.
Everyone's a Builder
Good ideas don’t care where they come from. There’s no “just” in any title. Everyone contributes. Everyone creates. Everyone has permission to think like an owner.
Aim High—Then Build It.
We don’t just dream—we make it real. We mix imagination with execution. Whether it’s rethinking a piñata or a VR game mechanic, we bring bold ideas to life with precision and pride.
Iterate with Intention.
We don't wait for perfection—but we never ship lazy.
We move fast, test boldly, and keep leveling up. Every version teaches us something. Every launch makes the next one smarter.
Play is Serious Work.
We take fun seriously.
Whether in user experience, internal culture, or creative experiments—playfulness fuels invention, connection, and joy.Collective Wisdom.
The group is smarter than any individual.
This value focuses on the power of distributed thinking—how collective decision-making can lead to better outcomes through diverse perspectives.